"Luce's Story. The Rare Talent of Restoring Beauty," written by Mario Innocente and published by 7030 Beauty Factor - Edizioni Trenta, is a fictionalized biography inspired by the true life of Parma-born beauty entrepreneur Stefano Saccani.
The story traces the protagonist's personal and professional evolution, beginning with his childhood in the 1970s in an industrial city in the Po Valley, and then following Luce's emergence as a pioneer of authentic beauty and holistic personal care.
The narrative intertwines Luce's growth with the history of hairdressing and cosmetics, contrasting the era of artificial beauty of the 1970s and 1980s, dominated by hairspray and rigid forms, with the paradigm shift of the 1990s, focused on nature, listening, and emotional harmony. From an early age, Luce developed a keen eye for detail: he dreamed of becoming a chef in the family restaurant, where he even created custom desserts for each guest. However, his paternal grandmother firmly decides that his future lies in becoming a hairdresser.
The book intertwines the protagonist's biography with the history and evolution of the beauty industry: from the excesses of hairspray, saturated colors, and rigid geometric shapes of the 1970s and 1980s, to the quest for authenticity, naturalness, and personal care from the 1990s onward.
The book highlights how true beauty lies not in conformity or rigid standards, but in the ability to enhance each person's profound identity, transforming body care into a true form of well-being and listening to the soul.
MODO D'USO
.
INGREDIENTI
.
PERIOD AFTER OPENING 
Passa il mouse sul campione colore per avere maggiori informazioni